Portfolio Details

Company Overview:

• Name: MeekaGo
• Industry: An online beauty shop
• Location: Dhaka, Bangladesh
• Established: 2020
• Objective: An online beauty shop is a specialized e-commerce platform where customers can browse, purchase, and learn about beauty products...

Background:

MeekaGo was launched to address the growing demand for An online beauty shopping, especially after the COVID-19 pandemic accelerated the shift towards eCommerce. The company aimed to offer a wide range of fresh produce, dairy, meat, and other household essentials, with an emphasis on high-quality products and exceptional customer service.

Challenges:

1. Market Saturation:
   • An online beauty shop eCommerce market is highly competitive, with established players like Amazon Fresh, Instacart, and Walmart.
2. Logistics & Delivery:
   • Managing the supply chain, especially the last-mile delivery of perishable goods, was critical for maintaining product freshness.
3. User Experience:
   • Creating a seamless, user-friendly interface that accommodates various customer needs, including bulk orders, repeat purchases, and easy navigation.
4. Inventory Management:
   • Real-time inventory tracking to avoid stockouts and ensure the availability of fresh products.

Solutions & Strategies:

1. Technology Implementation:
   • Developed a robust eCommerce platform with an intuitive UI/UX, integrating advanced search algorithms and personalized recommendations based on customer behavior.
   • Implemented a real-time inventory management system that synced with suppliers to keep stock levels accurate and up-to-date.
2. Logistics Optimization:
   • Partnered with local farmers and suppliers for fresh produce, reducing transit times and ensuring product freshness.
   • Established strategically located warehouses for efficient storage and distribution, enabling same-day delivery.
   • Implemented AI-driven route optimization for delivery transport to ensure timely deliveries while minimizing costs.
3. Marketing & Customer Acquisition:
   • Launched targeted digital marketing campaigns, including social media ads, influencer partnerships, and email marketing, focusing on the convenience and quality offered by khaloy.
   • Offered first-time discounts and loyalty programs to encourage repeat purchases.
   • Leveraged data analytics to identify customer preferences and tailor marketing strategies accordingly.